The upcoming release of the Exynos 2400 chipset has generated significant expectations, as it marks Samsung’s return to their custom silicon after relying on Qualcomm’s Snapdragon for the Galaxy S23 series. While the decision to skip a generation may have been prompted by criticism of the Exynos 2200’s shortcomings compared to the Snapdragon 8 Gen 1, it has been confirmed that high-end Exynos chipsets will be featured in the Galaxy S24 series, while rumors suggest that the Galaxy S24 Ultra will be powered solely by Snapdragon. With Samsung remaining tight-lipped about the Exynos 2400, the comparisons between the Exynos and Snapdragon chipsets will play a crucial role in determining Samsung’s standing in the market.
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Exynos 2400: The Comeback for Samsung
To say that expectations are high from the Exynos 2400 would be an understatement. This is going to be the comeback for Samsung’s custom silicon after it effectively accepted defeat and went all Snapdragon for the Galaxy S23 series. That decision would not have been made lightly but the criticism that the company faced due to the very obvious shortcomings for the Exynos 2200, when compared to the Snapdragon 8 Gen 1, ultimately necessitated the skipping of a generation.
It’s all but confirmed that high-end Exynos chipsets are making a return with next year’s Galaxy S24 series. The company will be utilizing the Exynos 2400 in variants of the Galaxy S24 and the Galaxy S24+. However, rumors suggest that the Galaxy 24 Ultra is going to be all Snapdragon. Qualcomm unveiled the Snapdragon 8 Gen 3 earlier this week and the new chipset boasts some serious improvements, including advancements in on-device AI.
Samsung has been quite tightlipped about the Exynos 2400 so far. There’s not much official information to go on beyond some statements that effectively give off “trust us, we’ve got this,” vibes. I’m sure the company can appreciate that its fans, letdown as they have been by the Exynos over multiple generations, continue to have apprehensions. On the other hand, Qualcomm has gone ahead and unveiled the Snapdragon 8 Gen 3 and Xiaomi has already launched a device powered by it. The two chipsets will inevitably be compared and if the Exynos once again fails to exceed or even match its Snapdragon counterpart, to say that it would look bad for Samsung is an understatement.
Qualcomm Unveils Snapdragon 8 Gen 3
The annual Snapdragon Summit in Hawaii is where Qualcomm unveils its new chipsets. It was a particularly special summit this year as we saw the launch of the Snapdragon X Elite, the company’s new PC platform which boasts some impressive claims around performance and power efficiency. Qualcomm CEO Cristiano Amon also confirmed that the new Oryon CPU that debuts with the Snapdragon X Elite will be coming to the Snapdragon mobile chipsets in 2024.
Qualcomm takes a lot of pride in what it does, as it should, and it was impressive to see how bullish he and his team are on the prospects of the new chipsets, particularly the Snapdragon X Elite. The impressive claims about its performance were quantified with charts that showed the significant margin by which the X Elite outperforms the x86-based competitors and even Apple’s M2 chipset. Go ahead take a photo, Amon said, during a keynote with a demeanor that just exuded pride in the company’s achievement.
And what an achievement it has turned out to be. Amon mentioned during the keynote that the Snapdragon X Elite has exceeded Qualcomm’s own expectations. It’s not always possible that simulations are exceeded when developing CPUs. With the X Elite, Qualcomm has put it on the record that this chipset exceeds everything that it expected to do in its simulations.
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Samsung’s Silence on Exynos 2400
Samsung has been notably silent about the Exynos 2400, avoiding extensive official information about the chipset. The lack of detailed messages from the company about the Exynos 2400 has left fans with apprehensions and concerns. While Samsung may have confidence in its upcoming chipset, the lack of transparency and clear communication raises questions about how it will compare to Qualcomm’s Snapdragon lineup, particularly the Snapdragon 8 Gen 3 which has already been officially unveiled.
In contrast, Qualcomm has been quite vocal about its new chipsets, leaving no room for doubt regarding its confidence and potential. The Snapdragon 8 Gen 3 and the Snapdragon X Elite have been receiving significant attention and positive reviews due to their impressive claims of performance and power efficiency.
Qualcomm’s Strengths and Confidence
Qualcomm’s bullish prospects surrounding the Snapdragon X Elite showcase the company’s strengths in compute and connectivity chip design. The new chipset’s advancements in performance and AI have positioned it as a force to be reckoned with in the market. Qualcomm CEO Cristiano Amon’s pride and confidence in the company’s achievements and its ability to surpass expectations highlight the level of confidence Qualcomm has in its products.
The Snapdragon X Elite’s impressive performance claims have been quantified, with charts showcasing its superiority over competitors, including x86-based hardware and Apple’s M2 chipset. Qualcomm’s brand-building approach, demonstrated through events like the annual Snapdragon Summit and the inclusion of influencers and evangelists in the Snapdragon Insiders program, further strengthen its position as a leading chip manufacturer.
Relevance to the Average User
While the technical details of chipsets may not be directly relevant to the average user, it is important to understand the indirect benefits they can provide. For customers, the choice between an Apple or Android device may be the extent of their understanding when it comes to phones. However, the capabilities of chipsets like the Snapdragon 8 Gen 3 and the Exynos 2400 ultimately determine the performance and user experience of their devices.
The general public may not be direct customers for Qualcomm, but the company’s strength in chip design and connectivity benefits device manufacturers like Samsung, Microsoft, Xiaomi, Oppo, and Sony. The average user’s experience with their chosen smartphone brand is influenced by the capabilities of the chipset powering it. Therefore, while technical details may not be immediately understood by customers, they indirectly benefit from the advancements in chipsets developed by companies like Qualcomm.
Qualcomm’s Snapdragon Insiders Program
Qualcomm’s Snapdragon Insiders program serves as a brand-building initiative, leveraging the influence of millions of influencers and evangelists from around the world. These individuals, who may not necessarily be tech journalists, share news and information about Qualcomm’s products with their followers on social media. Special sessions and events, exclusive to Snapdragon Insiders, further strengthen the bond between Qualcomm and its dedicated community.
The content generated by Snapdragon Insiders has the potential to attract customers to Snapdragon-powered devices, expanding the customer base for companies like Samsung. For example, an influencer’s positive experience with a Snapdragon-powered device could lead followers to consider purchasing a Galaxy smartphone. This introduction to Samsung’s ecosystem may then encourage customers to explore other Samsung products such as Galaxy Buds or SmartThings devices. While some of these subsequent products may not have Qualcomm chipsets, the overall sales volume benefits the companies that source chipsets from Qualcomm.
Building Up Exynos: Samsung’s Missed Opportunities
Samsung’s Exynos chipsets have faced challenges in terms of promotion and awareness. Unlike Qualcomm, Samsung has not leveraged its massive community of fans through its Samsung Members program to evangelize its chipsets. The company has missed opportunities to educate its fanbase about the potential of Exynos chipsets and build excitement around their capabilities.
In an industry where perception and brand image play a crucial role, Samsung must make a bigger effort to highlight its Exynos chipsets. The public perception can only shift in a positive direction if Samsung actively promotes and markets its chipsets. The company needs to learn from its past and build a favorable perception of Exynos chipsets, especially as they make a return to Samsung’s flagship Galaxy S lineup.
The preference for Snapdragon in the market is evident, with customers often feeling that Snapdragon variants offer a superior user experience compared to Exynos models. Samsung’s choice to offer different chipsets in different markets has led to customer dissatisfaction when the Exynos variant falls short in comparison. To change this perception, Samsung must seize the opportunity with the release of the Exynos 2400 and ensure that it receives the attention and promotion it deserves.
Public Perception of Exynos
The public perception of Exynos chipsets is heavily influenced by market availability and customer experience. Samsung’s decision to offer different chipsets in different markets has created disparities in user satisfaction, with Snapdragon variants often being preferred due to their perceived better performance. Customers who live in markets where only Exynos versions are available often feel like they are getting the short end of the stick.
This preference for Snapdragon showcases the need for Samsung to address the concerns and criticisms surrounding Exynos chipsets. The release of the Exynos 2400 and its inclusion in the flagship Galaxy S lineup presents an opportunity to change the public perception of Exynos and regain customer trust.
Turning Point for Exynos
The introduction of the Exynos 2400 to Samsung’s flagship Galaxy S lineup marks a significant turning point for the Exynos brand. After skipping a generation, this is a crucial moment for Samsung to not only introduce the high-end chipset but also reshape the public’s perception of Exynos.
With Qualcomm already hinting at what can be expected from the Snapdragon 8 Gen 4 in 2024, Samsung must go beyond a mere press release for the Exynos 2400. By taking a passionate and proactive approach, Samsung can challenge Qualcomm’s branding strategy and demonstrate its commitment to delivering exceptional chipset performance in its devices. This turning point presents an opportunity for Samsung to bridge the gap and surpass customer expectations with its Exynos chipsets.
Conclusion: Samsung’s Passion for Exynos
To truly compete with Qualcomm and reshape the public perception of Exynos, Samsung must showcase its passion for its custom silicon. In comparison to Qualcomm’s approach, Samsung has not given Exynos the same level of promotion and awareness. Despite the hard work of the Exynos team, creating a high-end chipset is not enough. Samsung needs to invest in marketing and communication efforts that effectively communicate the capabilities and potential of Exynos chipsets.
By leveraging its massive community of fans and enthusiasts, Samsung can create a favorable perception around Exynos chipsets. Extensive promotion, education about the chipset’s features and advantages, and transparent communication will be key in challenging Qualcomm’s branding approach and regaining market trust. With the release of the Exynos 2400, Samsung has an opportunity to prove its commitment to delivering exceptional performance and capturing the attention and trust of customers.
