The Korean Business Research Institute has released their brand reputation rankings for the month of October, showcasing the top stars in the industry. Leading the list is soccer star Son Heung Min, who maintained his position from the previous month with a remarkable brand reputation index of 9,829,139. In second place is Lim Young Woong with a score of 8,518,029, followed by global sensation BTS at third place with a brand reputation index of 7,920,754. The rankings are determined through a comprehensive analysis of media coverage, consumer participation, interaction, and community awareness indexes, using big data collected over the course of the month. This article provides a glimpse into the top performers of the month, showcasing the star power and influence they hold within the industry.
October Star Brand Reputation Rankings Announced
The Korean Business Research Institute has released the brand reputation rankings for all stars in the month of October. These rankings are based on an analysis of media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from September 29 to October 29. The rankings provide insights into the popularity and influence of various stars in the entertainment industry.
The brand reputation rankings are determined using a comprehensive methodology that takes into account multiple factors. The analysis includes media coverage, which assesses the volume and quality of news articles featuring the stars. Consumer participation examines the level of public interest and engagement through factors such as online searches and social media mentions. Interaction measures the extent of direct communication between the stars and their fans, including comments, likes, and shares on social media platforms. Lastly, community awareness assesses the overall awareness and reputation of the stars within the general public.
Top 5 Stars
In the October rankings, soccer star Son Heung Min maintained his position at the top of the list with a brand reputation index of 9,829,139. Heung Min’s consistent popularity and positive public image have contributed to his strong brand reputation. Lim Young Woong secured second place with a score of 8,518,029, showcasing his rising prominence in the entertainment industry. The globally renowned group BTS held onto their position at third place with a brand reputation index of 7,920,754. Lee Kang In followed closely in fourth place with an index of 6,556,810, showing a significant increase in his score since September. Finally, BLACKPINK rose to fifth place with a brand reputation index of 6,316,520, reflecting their continued popularity and influence.
Top 30 Stars
The top 30 stars in the October brand reputation rankings are as follows:
- Son Heung Min
- Lim Young Woong
- Lee Kang In
- Yoo Jae Suk
- Kim Min Jae
- Kim Ho Joong
- ASTRO’s Cha Eun Woo
- Baek Jong Won
- Go Yoon Jung
- Lee Chan Won
- Lee Yoo Mi
- Song Joong Ki
- Kang Dong Won
- Lee Jung Hoo
- LE SSERAFIM
- Young Tak
- Park Ji Sung
- Lee Dae Ho
- Lee Byung Hun
- Namgoong Min
These rankings provide insight into the diverse range of stars who have captured public attention and admiration in October. From sports stars to musicians and actors, the list represents the wide variety of talent and popularity in the Korean entertainment industry.
Son Heung Min
Son Heung Min, the top-ranked star in the October brand reputation rankings, has consistently maintained his position due to his exceptional talent and positive public image. As a renowned soccer star, Heung Min’s skill on the field has earned him global recognition. Moreover, his humble and down-to-earth personality has endeared him to fans, resulting in a strong brand reputation.
Lim Young Woong
Lim Young Woong has emerged as a rising star in the entertainment industry, securing second place in the October rankings. Known for his exceptional vocal abilities and charismatic stage presence, Young Woong has captivated audiences with his performances on various music shows. His sincere and heartfelt performances have resonated with fans, contributing to his growing brand reputation.
BTS, the globally renowned K-pop group, maintained their position at third place in the October rankings. With their unparalleled success and influence in the music industry, BTS has established a strong brand reputation worldwide. Their talent, dedication, and meaningful lyrics have garnered them a massive, dedicated fanbase. The group’s constant engagement with fans through social media and various interactive platforms has further solidified their brand reputation.
Lee Kang In
Lee Kang In, a rising star in the entertainment industry, made a significant jump in the rankings, securing fourth place. Known for his acting skills, Lee Kang In has been recognized for his versatile performances in both television dramas and films. His talent and potential have captivated audiences and industry professionals alike, resulting in a significant increase in his brand reputation.
BLACKPINK, the popular K-pop girl group, rose to fifth place in the October rankings. With their unique music style and powerful performances, BLACKPINK has gained international fame and acclaim. The group’s individual members, Jennie, Jisoo, Rosé, and Lisa, have also gained recognition for their solo endeavors, contributing to their strong brand reputation.
NewJeans, IVE, IU, TWICE, SEVENTEEN, EXO, and More
The October brand reputation rankings also showcase the influence and popularity of a wide range of stars. NewJeans, IVE, and IU, among others, have secured a place in the top 30. These stars have captivated audiences with their talents and unique appeals, establishing a strong presence in the entertainment industry. The rankings also highlight the continued popularity of established groups such as TWICE, SEVENTEEN, and EXO, showcasing their dedicated fanbases and consistent success.
The October star brand reputation rankings provide valuable insights into the popularity and influence of various stars in the entertainment industry. These rankings consider factors such as media coverage, consumer participation, interaction, and community awareness to evaluate the overall brand reputation of stars. From sports stars to musicians and actors, the diverse list reflects the wide range of talent and popularity in the Korean entertainment industry.