In the second quarter of 2013, Samsung continued to dominate the global smartphone market, while Apple faced some challenges. According to tracking firm IDC, there was a significant increase in smartphone shipments, with over 238 million units being shipped, a growth of more than 50% compared to the same period last year. Samsung shipped around 72 million devices, mostly from its popular Galaxy S line, which has gained popularity due to its futuristic features and top-notch hardware. On the other hand, Apple sold more iPhones compared to last year’s Q2, but fewer than in the previous quarter, resulting in a drop in market share. Apple’s decline might be attributed to its announcement of upcoming “amazing new products” later this year, including a new iPhone and potentially an iWatch. While Samsung and other companies have already released their major products for the year, Apple and Motorola are just beginning, gearing up for the crucial holiday season battle.
Samsung dominates global smartphone shipments in Q2
The second quarter of 2013 was a great success for Samsung as it continued its domination in the global smartphone market. According to tracking firm IDC, there was a significant growth in global smartphone shipments, with over 238 million units shipped, showing an increase of more than 50 percent compared to the same period last year. Samsung played a major role in this growth by shipping around 72 million devices, many of which were from its flagship Galaxy S line of phones.
Huge growth in global smartphone shipments
The second quarter of 2013 saw a remarkable increase in global smartphone shipments. With over 238 million units shipped, there was a growth of more than 50 percent compared to the same period last year. This growth is a testament to the increasing popularity and demand for smartphones worldwide. It also reflects the constant innovation and advancements in smartphone technology, making these devices an essential part of our daily lives.
Samsung’s domination in the smartphone market
Samsung’s dominance in the smartphone market continued in the second quarter of 2013. The company shipped around 72 million devices, many of which were from its flagship Galaxy S line of phones. The Galaxy S series has gained immense popularity globally due to its futuristic features and top-of-the-line hardware. Samsung’s ability to consistently deliver high-quality smartphones has solidified its position as the leading smartphone manufacturer.
Reasons behind Samsung’s success
There are several reasons behind Samsung’s success in the smartphone market. Firstly, the Galaxy S series has received rave reviews for its innovative features and sleek design. Samsung has also been successful in catering to a wide range of consumers, offering smartphones in different price ranges to suit varying budgets. Additionally, Samsung’s strong marketing strategy and brand recognition have played a significant role in capturing a large market share.
Apple’s decline in market share
While Samsung enjoyed a successful second quarter, Apple experienced a decline in its market share. Despite selling 20 percent more iPhones compared to the previous year, Apple sold fewer devices in the second quarter of 2013 than it did in the first quarter. As a result, Apple’s share of the smartphone market dropped from 18 percent to 14 percent.
Possible reasons for Apple’s decline
There are several possible reasons for Apple’s decline in market share. One reason could be the anticipation of new products from Apple, including a new iPhone and potentially a wearable device known as the “iWatch.” Apple’s statement about announcing “amazing new products” in the fall may have caused some consumers to hold off on purchasing iPhones in the second quarter. Additionally, the increasing competition from Samsung and other Android manufacturers may have affected Apple’s market share.
Motorola’s upcoming launch
Motorola, which has not been a significant player in the smartphone market since its merger with Google in 2011, is gearing up for a major launch with the Moto X. The Moto X, an assembled-in-the-U.S. mid-range Android phone, is highly anticipated and expected to attract a large number of consumers.
Impact of upcoming launches on the smartphone market
The upcoming launches by Apple and Motorola are expected to have a significant impact on the smartphone market. As both companies gear up for the all-important holiday season, their new products will likely attract a lot of attention from consumers. These launches will not only determine the market share of Apple and Motorola but also shape the competition in the smartphone industry.
Mixed success for smaller phone makers
While Samsung and Apple dominate the smartphone market, smaller phone makers have experienced mixed success. Nokia has posted moderate growth, and the company has big plans for later in the year. Other Asian manufacturers, such as LG, Lenovo, and ZTE, have seen modest growth but remain bit players in the market. On the other hand, BlackBerry, now known as Research In Motion, appears to have disappointed again, despite receiving positive reviews for its BB10 devices.
Disappointment for BlackBerry
BlackBerry had high hopes for its BB10 devices, but it struggled to gain traction in the market. Despite receiving a warm critical welcome, BlackBerry failed to secure a significant market share. This disappointment is a blow to the once-mighty company, which now faces an uphill battle in regaining its position in the smartphone market.
The battle for dominance at the end of 2013
The real battle for dominance in the smartphone market is yet to come. The upcoming launches by Apple and Motorola, along with the continuous efforts by Samsung, will shape the landscape of the industry at the end of 2013. As consumers eagerly anticipate new products and advancements in smartphone technology, it remains to be seen who will emerge as the leader in this highly competitive market.
