Samsung TV Plus has joined forces with CJ ENM, a prominent player in the K-culture industry, to strengthen its global presence in the market. As a global free ad-supported TV service, Samsung TV Plus aims to enhance its existing user experience and generate ad revenue through its platform. With a remarkable growth trajectory of over eight years, the platform currently offers an extensive selection of more than 2,000 channels across 24 countries and has accumulated a staggering three billion hours of viewing time in 2022 alone. Recognizing the significant growth potential in the FAST market, CJ ENM has strategically partnered with Samsung TV Plus to navigate this burgeoning industry and acquire valuable viewership data. By expertly curating a diverse range of both classic and contemporary content, Samsung TV Plus offers users a personalized viewing experience while simultaneously helping content providers increase their popularity. This collaboration proves advantageous for all parties involved – including the platform, content partners, and consumers – as it provides an extensive catalog of free content for enthusiasts to enjoy. Samsung TV Plus intends to leverage this partnership to further expand its content offerings, improve profitability for partners, and actively explore new markets. In fact, industry reports indicate that the number of monthly active users for Samsung TV Plus is projected to skyrocket to 58 million by 2027, solidifying its position as a dominant force in the global TV streaming landscape.
Partnership with CJ ENM
Samsung TV Plus, a global free ad-supported TV (FAST) service, has established a partnership with CJ ENM, a leader in the K-culture industry, in order to expand its global market presence. This collaboration between two industry giants brings together the strengths and expertise of both companies to create a mutually beneficial alliance.
Collaboration with a leader in K-culture industry
CJ ENM, with its extensive experience and influence in the K-culture industry, brings valuable insights and expertise to the table. As a leader in the industry, CJ ENM has a deep understanding of the global market and possesses valuable content that can be leveraged to attract viewers. Through this partnership, Samsung TV Plus gains access to CJ ENM’s extensive library of content, allowing it to strengthen its offerings and cater to a wider audience.
Expansion of global market presence
For Samsung TV Plus, the collaboration with CJ ENM means a significant expansion of its global market presence. The partnership allows Samsung TV Plus to tap into CJ ENM’s vast network of viewers and users, creating new opportunities for growth and increased brand recognition. By joining forces with CJ ENM, Samsung TV Plus can reach a larger audience and establish a stronger foothold in the global market.
Value for both Samsung TV Plus and CJ ENM
The partnership between Samsung TV Plus and CJ ENM brings value to both parties. For Samsung TV Plus, the collaboration allows them to enhance their content offerings and provide a richer viewing experience for their users. By partnering with a leader in the K-culture industry, Samsung TV Plus gains access to high-quality content that can attract and retain viewers.
On the other hand, CJ ENM benefits from the partnership by gaining access to Samsung TV Plus’s extensive user base. This access to a wider audience allows CJ ENM to expand its reach and increase its popularity. Additionally, the partnership provides CJ ENM with valuable insights and data on viewer preferences and behavior, enabling them to improve their content offerings and better cater to the needs of their audience.
Overall, the partnership between Samsung TV Plus and CJ ENM creates a win-win situation, where both companies can leverage each other’s strengths to achieve growth and success.
About Samsung TV Plus
Samsung TV Plus is a global free ad-supported TV (FAST) service that aims to provide a new viewing experience for its users. With over 2,000 channels available in 24 countries, Samsung TV Plus offers a wide range of content that caters to diverse interests and preferences. The platform has gained significant traction over the years, recording a staggering three billion hours of viewing in 2022 alone.
Providing new viewing experience
Samsung TV Plus distinguishes itself by offering a fresh and innovative viewing experience for its users. With a wide array of channels and content genres, users can explore and discover new shows, movies, and documentaries that align with their interests. By curating a diverse selection of content, Samsung TV Plus ensures that users have access to a wide range of options, providing them with a truly personalized viewing experience.
Revenue generation through ads
As a free ad-supported TV service, Samsung TV Plus generates revenue through advertising. By partnering with various brands and advertisers, Samsung TV Plus is able to deliver targeted ads to its viewers. This advertising model allows the platform to provide free access to an extensive library of content while still remaining financially viable. Moreover, the integration of ads is done in a way that ensures a seamless and non-intrusive viewing experience for users.
Over 2,000 channels in 24 countries
Samsung TV Plus boasts an impressive catalog of over 2,000 channels, covering a wide range of genres and interests. From news and sports to entertainment and lifestyle, the platform offers something for everyone. Whether users are looking for the latest updates on current events or seeking an escape through captivating dramas, Samsung TV Plus ensures that there is always something to cater to their preferences.
With presence in 24 countries, Samsung TV Plus has a global reach, allowing users from different regions to access and enjoy the platform. This international presence further strengthens the platform’s position and establishes it as a leader in the global FAST market.
Recorded three billion hours of viewing in 2022
The popularity of Samsung TV Plus is reflected in the staggering three billion hours of viewing recorded in 2022. This significant milestone highlights the platform’s ability to engage users and attract a large audience. The substantial viewing hours indicate that users are spending extended periods of time on the platform, enjoying the wide array of content available.
The high engagement levels and extensive viewing hours further emphasize the potential for growth and success in the FAST market. With such strong user adoption and consumption, Samsung TV Plus is well-positioned to capitalize on the increasing demand for free ad-supported TV services.
Benefits for Content Providers
Samsung TV Plus offers numerous benefits for content providers, making it an attractive platform for collaboration and partnership. By partnering with Samsung TV Plus, content providers can access a wide and diverse user base, enhancing their popularity and increasing their reach.
Curating variety of content
One of the key benefits for content providers is the ability to curate a variety of content on Samsung TV Plus. The platform offers a wide array of channels and genres, allowing content providers to showcase their content to a diverse audience. Whether it’s classic movies, trending TV shows, or niche documentaries, Samsung TV Plus provides the perfect platform to reach and engage viewers.
By curating content on Samsung TV Plus, content providers can attract new viewers and expand their fanbase. This exposure to a wider audience helps content providers gain popularity and recognition in the industry, opening up opportunities for future collaborations and partnerships.
Personalized viewing experience for users
Samsung TV Plus focuses on delivering a personalized viewing experience for its users. By offering a wide range of content genres and categories, the platform ensures that users can find something that aligns with their preferences. This personalization extends to the specific channels and programs recommended to each user based on their viewing history and interests.
For content providers, this personalized approach benefits them by increasing the chances of their content being discovered and enjoyed by the right audience. By appearing in curated recommendations and personalized recommendations, content providers can attract viewers who are more likely to engage and connect with their content.
Enhancing content provider popularity
Collaborating with Samsung TV Plus can significantly enhance the popularity and visibility of content providers. By partnering with a globally recognized and widely used platform, content providers can tap into Samsung TV Plus’s extensive user base and reach a larger audience.
When content providers feature their content on Samsung TV Plus, they gain access to millions of potential viewers who may not have been aware of their work. This exposure can lead to increased popularity, fanbase growth, and ultimately, more opportunities for content creation and monetization.
Overall, the benefits for content providers in partnering with Samsung TV Plus are clear – increased visibility, access to a diverse audience, and the potential for enhanced popularity and recognition in the industry.
Benefits for Consumers
Samsung TV Plus offers numerous benefits for consumers, creating an enjoyable and accessible viewing experience. From access to a wide range of free content to an improved viewing experience, consumers stand to gain a lot from using Samsung TV Plus.
Access to wide range of free content
One of the primary benefits for consumers is the access to a wide range of free content. Samsung TV Plus offers thousands of channels covering various genres and interests, ensuring that there is something for everyone. Whether consumers are interested in news, sports, entertainment, or lifestyle, they can find content that suits their preferences without any subscription or pay-per-view fees.
This access to free content is particularly attractive for budget-conscious consumers who are looking for high-quality entertainment options without the financial commitment. Samsung TV Plus eliminates the need for costly cable subscriptions or streaming service subscriptions, providing an extensive library of content completely free of charge.
Improved viewing experience
Samsung TV Plus aims to provide an improved viewing experience for its users. By curating a diverse selection of content and personalizing recommendations, the platform ensures that consumers have a seamless and enjoyable experience while exploring and discovering new shows and movies.
With a user-friendly interface and intuitive navigation, Samsung TV Plus makes it easy for consumers to find and access their favorite content. Additionally, the platform’s advanced search and recommendation algorithms help consumers discover new content that aligns with their interests, further enhancing their viewing experience.
Moreover, Samsung TV Plus’s commitment to delivering high-quality streaming ensures that consumers can enjoy their favorite shows and movies without interruption or buffering issues. The platform’s robust infrastructure and advanced streaming technologies guarantee a smooth and uninterrupted viewing experience, regardless of the device or internet connection used.
Overall, the benefits for consumers in using Samsung TV Plus are extensive – access to a wide range of free content and an improved viewing experience that prioritizes their preferences and enjoyment.
Growth Potential of FAST Market
CJ ENM’s recognition of the growth potential in the FAST market led them to partner with Samsung TV Plus. The partnership not only allows CJ ENM to enter and establish its presence in the market but also provides them with reliable viewing data that can inform future content strategies.
Partnership to enter the market
The partnership between CJ ENM and Samsung TV Plus signifies CJ ENM’s strategic move to enter the booming FAST market. By joining forces with Samsung TV Plus, CJ ENM gains immediate access to a large and diverse user base, a well-established platform, and the necessary infrastructure to deliver their content to a wider audience.
This partnership allows CJ ENM to expand its reach beyond traditional broadcasting channels and explore new avenues for content distribution and monetization. By embracing the changing landscape of media consumption, CJ ENM can not only protect its existing market share but also capitalize on the growing demand for free ad-supported TV services.
Obtaining reliable viewing data
In addition to entering the FAST market, CJ ENM benefits from the partnership with Samsung TV Plus by gaining access to reliable viewing data. With the vast user base and extensive viewing hours recorded by Samsung TV Plus, CJ ENM can obtain valuable insights into viewer preferences, behavior, and consumption patterns.
This viewing data serves as a valuable resource for CJ ENM to enhance its content offerings and tailor them to the needs and interests of its audience. By understanding what content resonates most with viewers, CJ ENM can make informed decisions regarding content creation, production, and distribution, ultimately increasing the chances of creating hits and attracting a larger audience.
By partnering with Samsung TV Plus, CJ ENM positions itself at the forefront of the FAST market, harnessing its growth potential and leveraging reliable viewing data to shape its future content strategies.
Expansion of Content Offerings
Samsung TV Plus is committed to expanding its content offerings to cater to the diverse interests and preferences of its users. By continuously broadening the selection of content available, Samsung TV Plus aims to ensure that users always have something that captures their attention and keeps them engaged.
Continued efforts to broaden content selection
Samsung TV Plus understands the importance of offering a diverse range of content to cater to its global user base. To achieve this, the platform is constantly exploring new partnerships and collaborations with content providers from various genres and regions. By working with an array of partners, Samsung TV Plus can curate a comprehensive content library that appeals to a wide range of viewers.
Whether it’s partnering with major production studios for exclusive content or featuring independent creators and their niche offerings, Samsung TV Plus strives to provide a rich and varied content catalog that offers something for everyone. This commitment to continuous expansion ensures that users can always find fresh and engaging content on the platform.
Improving profitability for partners
Samsung TV Plus recognizes the importance of fostering mutually beneficial relationships with its content partners. To this end, the platform aims to improve profitability for its partners by offering attractive revenue-sharing models and monetization opportunities.
By leveraging its large user base and extensive reach, Samsung TV Plus creates opportunities for content providers to monetize their offerings. Whether it’s through targeted advertising, sponsorships, or partnerships, Samsung TV Plus works closely with its partners to maximize their revenue potential. This approach not only benefits the content providers financially but also incentivizes them to continue creating high-quality content for the platform.
Targeting new markets
In addition to broadening its content selection, Samsung TV Plus is actively targeting new markets to expand its reach and global market presence. With its successful track record and extensive user base, Samsung TV Plus is well-positioned to enter new regions and introduce its platform to a wider audience.
By strategically entering new markets, Samsung TV Plus can tap into untapped potential and attract viewers who may not have had access to a free ad-supported TV service before. This expansion allows Samsung TV Plus to strengthen its position in the global FAST market and establish its brand as a leader in delivering high-quality, free content to viewers worldwide.
The continued expansion of content offerings, improvement in profitability for partners, and targeted market penetration ensure that Samsung TV Plus remains at the forefront of the industry, meeting the evolving needs and demands of its users.
Future Growth Projection
Reports suggest that the number of monthly active users of Samsung TV Plus is projected to increase significantly in the coming years. The platform’s commitment to delivering a superior viewing experience, coupled with its expanding content offerings, positions it for continued growth and success.
Projected increase in monthly active users
By leveraging its partnerships, content offerings, and global market presence, Samsung TV Plus is poised to attract a growing number of monthly active users. The platform’s user-friendly interface, personalized recommendations, and extensive content catalog make it an attractive choice for viewers seeking free and diverse entertainment options.
Based on industry trends and user adoption rates, projections indicate that Samsung TV Plus will experience a substantial increase in its user base. By 2027, it is expected that the platform will reach an impressive 58 million monthly active users. This projected growth demonstrates the strong demand for free ad-supported TV services and Samsung TV Plus’s ability to captivate and retain a loyal audience.
The projected increase in monthly active users further highlights the tremendous growth potential of Samsung TV Plus and its ability to gain a substantial market share in the global FAST market.
Increasing Competitiveness
In a crowded market, standing out and gaining a competitive edge is crucial for the success of any platform. Samsung TV Plus has strategically positioned itself to gain an advantage over its competitors through various initiatives and strategies.
Standing out in the market
Samsung TV Plus differentiates itself from its competitors by offering a unique combination of features and benefits. Its extensive content catalog, personalized recommendations, and seamless viewing experience set it apart from other free ad-supported TV services.
By curating a variety of content from different genres and regions, Samsung TV Plus ensures that it caters to diverse viewer preferences. This comprehensive approach allows the platform to capture a wider audience and stand out in the market.
Additionally, Samsung TV Plus’s commitment to continuously expanding its content offerings and partnering with industry leaders, such as CJ ENM, further enhances its competitive advantage. By leveraging strong partnerships and constantly improving its platform, Samsung TV Plus establishes itself as a leader in the global FAST market.
Gaining advantage over competitors
By partnering with CJ ENM, Samsung TV Plus gains a significant advantage over its competitors. CJ ENM’s expertise in the K-culture industry and its vast library of content give Samsung TV Plus a unique edge in delivering high-quality and popular programming to its users.
The partnership allows Samsung TV Plus to access exclusive content and tap into CJ ENM’s dedicated fanbase. By featuring popular shows and movies from CJ ENM, Samsung TV Plus can attract a larger audience and gain a competitive advantage over other free ad-supported TV services.
Furthermore, Samsung TV Plus’s commitment to technological advancements and user experience enhancement secures its position as a frontrunner in the market. By leveraging advanced technologies and continuously improving its platform, Samsung TV Plus ensures that it delivers a superior viewing experience to its users, setting it apart from its competitors.
Technological Advancements
Samsung TV Plus harnesses advanced technologies to enhance user experience and deliver a seamless platform. By utilizing cutting-edge solutions, the platform aims to continuously improve its services and meet the evolving expectations of its users.
Utilizing advanced technologies
Samsung TV Plus leverages advanced technologies to optimize content delivery and enhance user experience. Through advanced streaming technologies, the platform ensures that users can enjoy uninterrupted, high-quality streaming, regardless of their device or internet connection.
Additionally, Samsung TV Plus utilizes advanced algorithms and machine learning to personalize recommendations and curate content for each user. By analyzing user behavior, preferences, and viewing history, the platform delivers tailored content suggestions that align with individual interests, improving the overall user experience.
Furthermore, Samsung TV Plus explores innovative technologies, such as virtual reality (VR) and augmented reality (AR), to create immersive viewing experiences. By embracing these emerging technologies, Samsung TV Plus aims to offer exciting and engaging content that goes beyond traditional viewing.
Enhancing user experience
Samsung TV Plus prioritizes user experience by continuously seeking ways to enhance its platform. From intuitive navigation to an aesthetically pleasing interface, the platform is designed to be user-friendly and intuitive.
By incorporating user feedback and conducting thorough user experience research, Samsung TV Plus can identify pain points and areas for improvement. This customer-centric approach ensures that the platform remains user-friendly and addresses the needs and expectations of its audience.
Continual advancements in user experience ensure that Samsung TV Plus remains a top choice for viewers seeking an enjoyable and accessible free ad-supported TV service.
Conclusion
The partnership between Samsung TV Plus and CJ ENM marks a significant milestone for both companies in their pursuit of growth and success in the global FAST market. Through this collaboration, Samsung TV Plus gains access to CJ ENM’s extensive content library and expertise in the K-culture industry, enhancing its offerings and expanding its global market presence. Similarly, CJ ENM benefits from the partnership by entering the FAST market and obtaining reliable viewing data to inform its content strategies.
Samsung TV Plus’s commitment to providing a new viewing experience, revenue generation through ads, and extensive content offerings positions it as a leader in the industry. By curating a variety of content, offering personalized viewing experiences, and continuously expanding its content offerings, Samsung TV Plus attracts viewers and content providers alike.
With the projected increase in monthly active users and strategic initiatives to increase competitiveness, Samsung TV Plus is poised for continued growth and success. By leveraging advanced technologies and prioritizing user experience, the platform sets itself apart from competitors and ensures an enjoyable and seamless viewing experience for its users.
As the global FAST market continues to thrive, Samsung TV Plus remains at the forefront, meeting the demands of modern viewers and delivering high-quality, free content to audiences worldwide. Through partnerships, technological advancements, and a commitment to user satisfaction, Samsung TV Plus is shaping the future of free ad-supported TV services and revolutionizing the way people consume entertainment.
